case

omm

an all-day omelette counter

what we did
concept, identity, strategy
scope
naming, logo, packaging, menu, space
place
warsaw, poland
year
2026
the round omleciarnia sign mounted on a warsaw facade

concept

a place built around one idea: the omelette is the most universal dish in the world.

omm treats that familiarity as a door — you already trust an omelette, so it becomes the easiest possible way to try a flavour you'd otherwise never order.

and it isn't tied to a mealtime. we don't serve breakfast — omm serves eggs, done properly, whenever you want them. 8am, 2pm or 7pm, the omelette holds up just the same.

six omelettes from different cuisines, each on a plate with a wavy orange rim
six omelettes, six origins — one plate
a finished plate with the omm mark and the words milego dnia revealed at its centre
the mark sits under the food — you find it when you're done

format

every omelette works two ways: on a ceramic plate if you're staying, or in a lidded cup if you're heading out.

alongside it — specialty coffee for people who want the day to start, and matcha for people who want it to slow down.

a takeaway cup holder reading milego dnia, left on a park bench
the send-off is printed on the thing you carry away

aesthetic direction

warm and unforced: cream, terracotta and sage tones, hand-drawn wavy borders rather than clean corporate lines.

a small three-egg mascot and the polish phrase miłego dnia anchor the voice. a bit exotic to tourists, warm and familiar to locals. small, confident menu instead of a sprawling one.

palette

efe8c8 cream
e7d171 yolk
d58c6d salmon
d8601b terracotta
ab453c brick
836643 warm brown
573b2b walnut
6a9960 sage
4c8540 leaf
161d15 forest
the omm interior — floor cushions, coloured chairs, a herb shelf and the melting egg clock
one small room, two ways to sit

why this works

a narrow menu built around one dish, done properly — the similar playbook as a ramen bar or a bagel shop. but here the depth comes from breadth of origin rather than variations on one recipe.

"the omelette place" is instantly explainable, and "try a new country each time" gives people a reason to keep coming back rather than settling into one order. the name is three letters, symmetrical, and the logo spells it in three shapes — which makes it work at the size of a cup lid, a stamp or an apron. and miłego dnia stays underneath as the tagline and as the thing said at handoff.